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Beauty Plus-1
Beauty Plus-3
Beauty Plus-2
Beauty Plus-6
Beauty Plus-13
Beauty Plus-9


City: Midtown Plaza, Saskatoon, SK
Completed: April 2019

As a new entrant into the services market catering to a mainly female demographic, our Client wanted to stand out compared to some of its main competitors.  Focusing on beauty services, we came up with the Pretty In Pink concept for this brow studio.


The design focused on choosing the Mid Century Modern and Art Deco eras as the base concept. The design hinged around a large feature wall clad in the pink and white oval wallcovering which runs the entire main wall visible to the public through the clear glass storefront.  Gold metal ones, soft whites and a touch of pink help pull the concept together.


To further enhance the concept and the eras as well as meet Client budget, the simple use of prefabricated round white mirrors and gold toned round product shelving was used.

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