As the fifth location in this local chain of fragrance shops, No Excuses at Edmonton City Centre raises the bar on design of modern fragrance shops.  Taking cue from the amazing colourful, reflective and decorative fragrance bottles, this new design for No Excuses used a simple yet sophisticated palette of whites and blacks highlighted with chrome metals.  The mainly white backdrop acts as a canvas for the colour bottles, while the black anchors your eyes at specific display windows within the store.  Floating shelves and internally illuminated acrylic boxes help provide a boutique feel to this store.  The polished chrome accents help complete the look of polished sophistication, which takes its cue from the polished metal caps of the bottles.